Adobe
Adobe Max
2025
INFO
We designed and produced an interactive booth for Adobe at their creativity conference, ADOBE MAX, showcasing the capabilities of Adobe Firefly. The activation revolved around Adobe’s “Unfinished Film,” a work-in-progress film with open-ended moments, inviting guests to step in and create their own shots using Firefly. Each contribution was seamlessly integrated into the final version of the film, with all participating creatives to be receiving editor credit. This booth highlighted the power of Firefly and the collaborative, community-driven spirit of the project.
Credits
Client:
ADOBE
Senior Creative Director – Editorial/Social:
Scott Durday
Head of Production:
Jayson Oertel
Sr. Manager, Firefly Social Lead:
Kristy Taves
Event Manager:
Ashley Jordan
Creative + Production:
STURDY.co
Head of Production / EP:
Kyle Nolan
CFO / EP:
Kevin Henry
Director of Experiential / EP:
Myron Batsa
Director of Development/ EP:
Nico Poallilo
Director of Production, Development / EP:
Rikke Heinecke
Creative Director:
Eric Del Greco
Account Manager:
James Hanousek
Producers:
AJ Groy , Christina Alba
Jr Producers:
Julia Shikhman, Steven Mendoza
Art Director:
Pete Quintana
Spatial Designer:
Skylar Elis
Sr Designer:
Angelica Baini
Graphic Designers:
Erin Chen , Jordan Way , Yennie Bang
Lead Designer:
Johnny Jos
Construction:
Dan Wade
Decorator:
Elizabeth Georgoff
Builder:
Matt Leonardo
FOH Engineer:
Angel Romero
LED Engineer:
Gary Henriquez
LED Tech:
Richard Galvez , Jayden Galvez , Juan Mora
LED Lead:
Mario Huizar
Project Manager:
TJ Morehouse
Account Rep:
Hanna Scherneck
