Bacardi
Music Liberates Music
2021
INFO
Tapped by Bacardi’s AOR, BBDO, as a culture and technology partner, STURDY. created and produced the Bacardi 2021 Music Liberates Music campaign.
Via Bacardi we integrated multi-hyphenate award winning producer Boi-1da to curate three female musicians — Bambii, Denise De’ion & Perfxn to create caribbean-inspired tracks, which were then minted into NFT “mixtapes” of bespoke artwork from created by our network of digital artists. We tapped in with our sibling company, STURDY.EXCHANGE, to host & facilitate end to end delivery and distribution of the NFT portion of the campaign
Credits
Executive Producers:
Kyle Nolan, Kevin Henry
Director:
Marz
Co- Director:
Jordan Wozy
Producer:
Mikey Errante
Photographer:
Alex G. Harper
Press
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