Music Liberates Music
Tapped by Bacardi’s AOR, BBDO, as a culture and technology partner, STURDY. created and produced the Bacardi 2021 Music Liberates Music campaign.
Via Bacardi we integrated multi-hyphenate award winning producer Boi-1da to curate three female musicians — Bambii, Denise De’ion & Perfxn to create caribbean-inspired tracks, which were then minted into NFT “mixtapes” of bespoke artwork from created by our network of digital artists. We tapped in with our sibling company, STURDY.EXCHANGE, to host & facilitate end to end delivery and distribution of the NFT portion of the campaign
Kyle Nolan, Kevin Henry
Alex G. Harper