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Music Liberates Music



Tapped by Bacardi’s AOR, BBDO, as a culture and technology partner, STURDY. created and produced the Bacardi 2021 Music Liberates Music campaign. 

Via Bacardi we integrated multi-hyphenate award winning producer Boi-1da to curate three female musicians — Bambii, Denise De’ion & Perfxn to create caribbean-inspired tracks, which were then minted into NFT “mixtapes” of bespoke artwork from created by our network of digital artists. We tapped in with our sibling company, STURDY.EXCHANGE, to host & facilitate end to end delivery and distribution of the NFT portion of the campaign


  • Executive Producers:

    Kyle Nolan, Kevin Henry

  • Director:


  • Co- Director:

    Jordan Wozy

  • Producer:

    Mikey Errante

  • Photographer:

    Alex G. Harper


  • Video Production
  • Graphic Design
  • Photo Production
  • Video Editing
  • NFT Artist Curation & Production
  • Delivery and Distribution on O&O platform STURDY. EXCHANGE
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