Porsche
Butzi's Pencil Campaign
2025
INFO
STURDY. partnered with Porsche to create a social asset honoring Butzi Porsche, the designer of the first 911. Using his favorite pencil, the film brings the 911 to life through sketch, blending the artistry of design with the thrill of performance. Each stroke mirrors the feeling of a drive, beginning the moment the pencil hits paper with authentic 911 engine audio and carrying viewers through a visual and auditory journey. The piece closes with a progression of 911 models, reinforcing a simple truth: a Porsche will always look like a Porsche.
Credits
Creative & Production:
STURDY.co
Director / Director of Development:
Nico Poalillo
Director of Production, Development / EP:
Rikke Heinecke
CFO:
Kevin Henry
Line Producer:
AJ Groy
Jr. Producer:
Christina Alba
Accounts Manager:
James Hanousek
Production Coordinator:
Julia Shikhman
Art Director:
Pete Quintana
Junior Creative:
Jordan Way
Cramer Krasselt Agency, SVP/Executive Director of Production Ops & Services:
Brian Cooper
Cramer Krasselt Agency, SVP/Creative Director:
Rebecca William
Cramer Krasselt Agency, Sr. Art Director:
Marissa Stewart
Director of Photography:
Paul Theodoroff
1st AC
Erick Aguilar
Camera PA
Kosuke Sait
Gaffer/Key Grip
Alex Schmidt
Talent:
Josef Van Dongen
Hiatus Executive Producer:
Laura Hochthanner
Hiatus Editor:
Shane Patrick Ford
Sound Designer:
David Chapdelaine
Color:
Jack Caswell