RedBull
Rauw Alejandro x Red Bull Chapters
2026
INFO
We teamed up with Red Bull to announce their upcoming partnership with Rauw Alejandro, marking Red Bull’s first artist partnership of this scale to date. We developed the creative, merchandise, and overall concept alongside the team and Rauw himself, incorporating elements of dance, sports, music, and more. Filmed in Puerto Rico, the piece celebrates Rauw’s home country and highlights the island’s vibrant sports culture. We sourced a mix of exceptional local talent and accomplished professional athletes to authentically capture the spirit and movement that define Puerto Rico. There is much more to come in 2026 with this partnership, so stay tuned.
Credits
Production Company:
STURDY.co
Creative Director:
Adrian Martinez
Director:
Martin Seipel
Executive Producer:
Kyle Nolan
Producer:
Christina Alba
Creative Designer:
Noah Hernandez
ABSNT Producer:
Rocio Taboada
Line Producer:
AJ Groy
Associate Producer:
Julia Shikhman
STURDY. Accounts Manager:
James Hanousek
1st AD:
Nicholas Sossi Romano
Red Bull Team:
Head of Media Network:
Natalie Osterling
Senior Producer:
Mia Jamilano
Senior Production Manager:
Nicola McQuiston
Senior Manager, Culture Marketing:
Juliana Martinez
Producer:
Michael del Rosario
Director of Comms:
Rich Mitchell
Comms Manager:
Sarah Filby
Director of Culture:
Tom Melchior
Photographer:
Daniel Weiss